Creative fatigue is the enemy. Outproduce it.
UGC-style creative testing, offer strategy, and retention flows — growth that doesn't die when one ad does.
- ↗ No long-term contracts.
- ↗ Senior media buyers only.
- ↗ Real dashboards, not decks.
Tell us if this is your feed
Every beauty founder we talk to says at least three of these.
"Our CPMs have nearly doubled since 2023. Our AOV hasn't."
"The 'get ready with me' angle printed money — until every competitor had the same video with the same voiceover."
"We're sitting on 400 pieces of UGC and have no idea which three are actually worth media spend."
"Our before/after ads keep getting rejected, so we run the safe ones. The safe ones don't convert."
"15% off became 20%, became 25%. The discount ladder is doing the selling now and margin is paying for it."
"Repeat rate is our dirty secret. We acquire like a DTC brand and retain like a gas station."
Why beauty brands burn out
In this category creative dies in days, not months. Without a standing production and testing pipeline, you find out a winner died from the revenue chart — two weeks and five figures too late.
Everyone runs the same three angles: routine insert, GRWM, influencer holding product at the camera. When your winner works, it gets cloned within weeks. The moat isn't the angle — it's how fast you produce the next one.
Paid growth built on escalating discounts trains customers to wait for the sale and quietly torches both margin and brand. It feels like growth. It's a leak wearing a growth costume.
What we run for beauty brands
Weekly creative batches, distinct angles
Founder story, ingredient mechanism, routine insert, texture and application, social proof — tested as hooks against control, one variable at a time, so we know what actually moved.
Grade the library before spending on it
That pile of UGC gets audited and ranked: hook strength, claim safety, watch-through. Media budget goes to proven assets — not whichever video the group chat liked.
Compliant before/after frameworks
There are ways to show transformation that pass review — framing, timelines, disclaimers, angle choice. We build those instead of resubmitting rejected ads and hoping.
Offer architecture over deeper discounts
Bundles, routines, and sets that raise AOV — so the offer gets more compelling while the margin gets healthier. The opposite of the discount ladder.
Replenishment-timed retention
Flows timed to when the product actually runs out — a 30-day serum gets a different rhythm than a 90-day supplement. Repeat purchase is where beauty economics finally work.
Landing pages matched to each angle
The ingredient-story ad lands on an ingredient page, not a generic PDP. Message match is the cheapest conversion lift there is, and almost nobody in this category does it.
Real Accounts. Real Dashboards.
We don't sell promises. We show proof.
$10.8M revenue — scaled without destroying profitability
$4.8M from Snapchat — where beauty CPMs are still cheap
Questions We Get On Every Call.
Your next winner
should already be in testing.
Bring your ad account and your content library. In 30 minutes we'll tell you which assets deserve budget, which angles are fatigued, and what the testing calendar for your next 60 days looks like.
Book My Free Strategy Session ↗