● Ads for supplements & wellness brands

The category platforms love to flag. We run it anyway.

Compliant funnels, backup assets from day one, and a same-day recovery plan. Paid acquisition built for scrutinized categories.

  • ↗ No long-term contracts.
  • ↗ Senior media buyers only.
  • ↗ Real dashboards, not decks.
Google Ads · Wellness results dashboard
Google Ads · Wellness632% ROAS
$22.9M revenue Accepting new growth partners
< 24hback live if an asset gets flagged
Day onebackup assets on standby
$4.8Mgenerated on channels others ignore
Monthlyrolling contract, cancel anytime
The Symptoms

You already know this story

Because you've lived at least four of these.

"The ad account got flagged at 11pm the night before our biggest weekend. Support quoted 3–5 business days."

"Meta rejected an ad for 'personal attributes' — the exact same ad that ran clean for six weeks."

"We can't say what the product actually does without tripping a policy. And copy that says nothing converts nothing."

"Klaviyo restricted our account, so our 'retention program' is a newsletter sent from a Gmail address."

"Every agency we talked to either said no outright — or you could tell they'd learn compliance on our dime."

"We finally found a winning ad. Scaling it is what got the account reviewed."

The Real Problem

Why this category eats brands alive

01
The flag comes without warning

Automated review systems don't send a heads-up. One policy bot decision and revenue stops mid-scale — and the appeal queue doesn't care that it's your best month. The momentum your account spent months building starts decaying the same hour.

02
Copy that converts vs. copy that survives

Health claims trip policy. Vague wellness fluff trips nobody — and sells nothing. Threading that needle is a craft, and most agencies pick one side of it: banned, or beige.

03
The whole stack is hostile

It's not just the ad platforms. Email providers restrict the category, payment processors get nervous, and even landing page claims get scanned. You need every layer built for scrutiny — not just the ads.

The Fix

How we keep you live and growing

Advertorial & quiz funnels

Content-first pages that educate before they sell — they pass review, pre-qualify cold traffic, and convert at rates a bare product page never touches in this category.

Redundancy before dollar one

Backup pages, profiles, and ad assets stand ready before the first campaign spends. A flag on one asset becomes a same-day switch, not a dead account and a support ticket.

Recovery in under 24 hours, standard

When something gets flagged — and in this category, eventually something does — the plan already exists. Same spend level, back live, while the appeal runs in parallel.

Compliant copy that still sells

Angles built around mechanism, ritual, and story instead of claims. Ads that pass automated review without reading like they were written by a lawyer.

Category-safe email stack

Retention flows on infrastructure that actually sends for this category — because repeat purchase is where supplement margins live, and most brands never get to build it.

Channels others ignore

Snapchat, Bing, native — where the review process is saner, CPMs are cheaper, and your competitors aren't. We generated $4.8M on Snapchat alone for one brand.

Proof

Real Accounts. Real Dashboards.

We don't sell promises. We show proof.

Snapchat + Bing results dashboard
Snapchat + Bing4,570% ROAS

$4.8M from Snapchat, $1M+ from Bing — channels others ignore

Google Ads · Ecommerce results dashboard
Google Ads · Ecommerce632% ROAS

$22.9M revenue after rebuilding the account's AI signals

FAQ

Questions We Get On Every Call.

No — and run from anyone who says yes. Automated enforcement in this category flags compliant accounts every day. What we guarantee is architecture: funnels built to pass review, backup assets standing by, and a recovery plan that has you back at full spend within 24 hours instead of watching a support ticket age for two weeks.
Scrutinized categories are the core of what we do — it's why our systems look the way they do. On the strategy call we'll tell you exactly what's runnable, on which platforms, and what isn't. Before you've spent anything. Some products need a different funnel; a few can't be run honestly at all, and we'll say that too.
Because in this category, the standard playbook is the fastest route to a restricted account. Direct-response structures that work fine for apparel trip automated review here. Account structure, campaign objectives, and funnel design all have to be built differently — that's most of what you're paying a specialist for, and it's exactly what we walk through on the call.
Extremely common — mainstream email platforms restrict or quietly throttle this category. We move retention onto category-safe infrastructure and rebuild the core flows: welcome, replenishment, winback. For most supplement brands this is the fastest revenue we unlock, because the asset already exists. You paid to build that list; you should be allowed to mail it.
A flat monthly retainer per platform, quoted on your strategy call. No percentage-of-spend surprises, no setup fees buried in month three. Creative and landing pages are included.
Most of our clients spend $6,000+/month per platform. Below that, ad platforms can't gather enough data to optimize properly. If your budget isn't there yet, we'll tell you on the call and point you to what to fix first.
No. Everything is month to month. We keep clients by performing, not by paperwork.
Ready To Talk?

Stop planning around
the next ban.

Bring your account history — flags, rejections, all of it. In 30 minutes we'll tell you what's triggering enforcement, what a compliant funnel looks like for your product, and what we'd have running within two weeks.

Book My Free Strategy Session